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5 Ways My Most Successful Post Broke All The Rules

Of my 30 stories to date, one has accounted for about 40% of my earnings

Paul Ryburn, M.Sc.
7 min readNov 18, 2020
broken light bulb
Image by MasterTux from Pixabay

Every writer on here knows the feeling of checking their stats and seeing that their latest killer post, the one they poured their heart and soul into, earned pennies, getting just a handful of views and reads.

“But I did everything right!”

“It was the perfect length!”

“I wrote in second-person voice. My post was all about delivering value to ‘you,’ the reader!”

“It was even in one of Medium’s biggest publications! What more can I do? What more can I do? Should I just give up?”

My most successful story on this platform did not follow a lot of the conventional advice handed out to new writers. Yet it has accounted for about 40% of the revenue earned from 30 stories I have so far published. This is the story of that story.

1. I wrote about myself

With the changes that rolled out at the beginning of October, Medium moved from a transactional model to a relational one. They encouraged writers to develop relationships with their readers.

That’s something in which I felt I had been deficient. I felt as though I had provided…

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Paul Ryburn, M.Sc.
Paul Ryburn, M.Sc.

Written by Paul Ryburn, M.Sc.

I write about writing, ideas, creativity, homelessness, intuition, spirituality, life lessons. Ex-college teacher Twitter: @paulryburn

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