New Writers: Quick Tip to Maximize Your Earnings
Last week I found a 10-part podcast/webinar series featuring Eckhart Tolle, author of The Power of Now and A New Earth. In each part of the webinar, Tolle goes over one of the chapters in A New Earth, teaching how we can be part of a consciousness revolution in humanity by mastering the power of the present. His interviewer is none other than Oprah.
I’m sure I don’t have to tell you that the content is outstanding. Lessons I learned from Tolle and Oprah inspired two articles about mindfulness I wrote this week.
- The first was on the natural human inclination to see others as superior or inferior to ourselves, and how we can return to the present by observing ourselves applying those labels
- The second was on shyness, and how it is a function of the ego. We can sidestep shyness by returning to the present moment, the one moment in which the ego dissolves.
Today’s post, however, is not about Tolle’s teachings or mindfulness or spirituality. Rather, it is a quick tip about maximizing your stories’ revenue.
Exercise: Where’s the link?
New readers: Give my story on shyness a quick look and notice two things:
- Where in the story did I introduce the Oprah/Tolle webinar?
- Where in the story did I link to the webinar?
How to Sidestep Shyness and Express Your True Self
Advice from bestselling author Eckhart Tolle
I mentioned Eckhart Tolle in the subtitle and I brought up the webinar with Oprah as soon as I got done with the introduction. I wanted to establish that I was speaking with the credibility of experts, to maximize the chance that the article would be selected for further distribution (it was).
So why did I wait until the very end of my article to provide the link to the webinar?
If I placed the link at the beginning of the article, I’d be giving my readers an exit ramp off my article’s highway. I’d be giving them a choice. They can either consume content from a bestselling author and one of the most successful and influential women in the world — or they can stick around and consume content from me.
I might as well create a GIF of myself waving “BYE!” to all my readers.
Remember, Medium bases payment on the amount of read time. Therefore, put the good stuff as close to the end of your articles as possible. Don’t give away the store in the introduction or in the first main point you make in the body of your post.
New writers, I’ll give you a bonus tip: Spend an hour every week studying the posts of a top writer on this platform. Sit down and take notes on everything — the title and subtitle, the image they selected, formatting, sources cited, how the article is laid out, everything. Ask yourself “Why did they do it this way?” over and over again as you read.
I learned the placement of my link from studying the writing of Ayodeji Awosika. Ayodeji places value strategically through his stories like breadcrumbs. In doing so, he conditions his readers to always read through to the end. If they click away early, they stand a high chance of missing something important.
When you find something awesome to share with your readers, something with the potential to change their lives for the better, that’s great. Your enthusiasm is understandable.
However, you are a businessperson. You are here to maximize the revenue you get for your content, and to do that you have to be strategic. Maximize read time by placing value throughout your article and especially at the end.
Let’s keep in touch! Feel free to sign up for my newsletter. Here’s another story on maximizing your revenue: